Have you just launched your website and are wishing to be found by your prospects and clients? Is appearing on the first page of Google search results - for free - your dream? Then, you are on the right blog. Google, the most widely used search engine in the world, uses a complex algorithm in…
No, you didn’t get it wrong. The advert launched by Volkswagen during the FIFA World Cup qualifying game between France and Holland, on July 31st, 2017 indeed reads “We are not going to let a country of cyclists get in our way”. So what do you think? Did the brand’s communication executives think that soccer…
The political debate in which Emmanuel Macron compared Marine Le Pen’s point of view to “Perlimpinpin” (Pixie Dust) won’t be forgotten anytime soon. The following parody made by the SPOA agency - for whom we have created a diffusion and a social media advertising strategy - gathered about 100.000 views in 2 days. Haven’t you…