[BAD BUZZ] – Social media, communications and marketing: a child’s play?

Bad buzz vidéo Facebook - Excelsior - Méta création inc

A great deal of people think that social media and communication in general are not that complicated. And the result is: bad buzz. What did you say? €500 for a digital strategy? That’s way too expensive. My 15 year-old knows everything there is to know about the internet. He even has a Facebook page. I’m…

AD: “We are not going to let a country of cyclists get in our way” – Volkswagen

No, you didn’t get it wrong. The advert launched by Volkswagen during the FIFA World Cup qualifying game between France and Holland, on July 31st, 2017 indeed reads “We are not going to let a country of cyclists get in our way”. So what do you think? Did the brand’s communication executives think that soccer…